Who Are We?
Existentialist answers aside, we’re Justine and Scott aka ‘The Wanderers’. This nickname lovingly came from my (Justine’s) mother after I’d embarked on several solo travel adventures and it’s a nickname Scott has since picked up after travelling with me to over a dozen countries and to almost every corner of the UK.
We travel in our spare time as we both still have regular 9-5 jobs. By day, I’m a Content Marketing Executive and Scott is a Design Engineer. Along with our Rough Collie, Kai, we know how to make the most of day trips, weekend city breaks and one or two week holidays. Despite limited annual leave days and work contracts, we’re on a mission to get more people travelling and escaping the 9-5!
Never content with staying in one place for too long, we’re often jetting off somewhere new to discover other cultures, new experiences and natural beauty (and also better weather than we have here in the UK).
Why Did We Create Wanderers of the World?
If there is only one thing you need to know about us, it is this — we believe everyone should have the opportunity to see the world. We created Wanderers of the World to inspire other people to get out and explore while making the most of limited annual leave days and weekends. Travel really has changed our entire outlook on life and we want everyone else to experience the same feeling.
Wanderers of the World is a place where travellers can come for honest advice, travel inspiration and to laugh at many misadventures we’ve had along the way like this eventful Moroccan hamman massage! Combining a thought provoking, witty and fun writing style with an educational and informative vibe, our readers know that they are reading useful and engaging content.
Primarily, we focus our articles on what we think part-time travellers (usually couples) would like to read. But as everything we write is informative anyway, we believe even full-time travellers can still get value from our site. They just may not follow us quite so closely on social media!
Through our first-hand experiences and expressive writing, we genuinely believe others will be inspired to follow in our footsteps and become the next generation of ‘Wanderers’.
“Let’s inspire the next generation of Wanderers…”
Why Should You Work With Us?
Justine is a Content Marketer by trade, which means she knows the value of well-written, useful and SEO friendly content. Whilst writing business and retail blogs, guides and infographics for her full-time job, her true passion lies in travel and writing about her adventures. However, the fact that her day job is as a Content Marketer in business writing, shows the true variety and diversity she can adopt within both her writing style and tone of voice.
Scott is a Design Engineer by trade, which means his creative concepts, eye for detail and imagination are able to captivate audiences through powerful photography, while his technical background ensures our site is always hitting its full potential. Scott is responsible for 85% of the photos found throughout this site and together, we make a powerful writer and photographer team.
Since January 2017, we have partnered with a vast array of travel websites, companies and publications to write original content for them and get involved with collaborations. You can see a full list here.
Need More Convincing? How About Some Stats Instead…
Currently, our readers are predominantly Female (63%).
Our readership also primarily falls within the millennial market (25-34 year olds).
They are travel buffs, with strong interests in art, theatre, books, culture, food and green living.
As for where our audience is based, we reach almost every corner of the world (except Greenland and some West African countries). Just over half (57%) of our readers come from the UK, whilst 14% are from the US. The rest of our readership is split between regions across the world with Canada, Australia and France at the forefront.
We pride ourselves in understanding what our audience want to read, as well as what they are likely to search for. Approximately 80% of our traffic comes from Organic Search, whilst Social Media, Direct and Other Referrals make up the remainder of our acquisition numbers.
Each month, we have over 18,000 unique sessions and over 23,000 pageviews.
Our domain and page authority have both grown considerably since launching our blog, with our DA currently at 27 and our PA currently at 34.
Over the past year, we’ve also grown each of our social media accounts organically, resulting in a good sized and engaged network of over 18,000 followers:
Pinterest: 3400+ (with a reach of over 80,000 unique monthly viewers)
Kai’s Instagram: 1900+
And with plenty more ideas inside our heads on how to grow Wanderers of the World, we don’t see any of this slowing down anytime soon.
Need a few pages to take to your Marketing department? Send us a message to request our latest media kit.
Who Have We Worked With?
Through our adaptable style, we have already worked with and am due to partner with a variety of companies within the travel industry. From tourism boards, to tour services, to holiday booking agents, we have thoroughly enjoyed working with each and every brand.
And… look what some of these companies have had to say about our work:
“I loved the posts! Great writing. It’s useful info first-hand. I would love to publish both of them. I like the images a lot so we would be glad to use your post exactly as you sent it.” – Gabriel Landaeta, Servantrip
“You did wonderful work on this blog and I am both happy and honored that you included KOS Tours with such a nice write up.” – Dave Atkins, KOS Tours
How Can We Work Together?
In aid of spreading the word about your product or service, we can write original content to be published on our site. These articles will always be of a high standard, whilst never losing the tone of voice that our readers have come to know and love. Check out this sponsored post about BagAPP.
After travelling to over a dozen countries together, we have a lot of experience within this industry. Whether you provide us with a particular topic or title, or whether you are happy to give us creative reign, we will write excellent original content for your site. Check out this article about hotels in Bristol written for Trivago, or this post for Guide to Iceland about romantic things to do in Iceland.
With over 18,000 (and growing) social media followers and high engagement rates, any social media posts we create about your brand would be valued within our following, ensuring more sales and repeat custom for you. We’re also open to discussing social media takeovers to help you reach an even larger audience. Check out this Instagram post advertising a CabinZero backpack.
Product & Service Reviews
After using your product or service, we are willing to write reviews on both review sites and as original content on our website. Please note: Any reviews written will be honest to ensure no disingenuous feedback is shown to our readers, and to protect the integrity of both our brand and website. That said, we will always strive to show a detailed balanced argument to our readers. Take a look at this review of a Bokksu subscription.
Like what you hear? Get in touch!